Strategic Marketing Practices in Bangladesh a Study on Milk Vita

Introduction:

In doing so, it has taken into care about the pertinent factors to be analyzed, both at the home conditions as well as for the effects that might be generated from the domestic areas. It has been designed to study the position of the local entrepreneur and the marketers of the selected dairy fields; those are at present in the market of Bangladesh as well as anticipated their future stress.

Origin of the report:

The Term Paper of “Strategic Marketing Practices in Bangladesh A study on Milk vita” has been oriented as an academic requirement for the Bachelor of Business Administration (BBA) degree from the Dhaka International University, Dhaka. A number of topic were discussed on selecting the study field and in every case it was deeply thought to make something that can be really portray the academic achievement benefiting the student in one hand and other the company of the business house for which the study would be done is also simultaneously rewarded by the outcomes of the study.

After a vivid thought and discussion, the present assignment was offered to the student of this study considering the factors of his specialization in marketing disciplines. Moreover, since the incumbent is related to a business house, executively with the present chosen one, it was felt by the guide as well as by the student that the designed study would be useful in terms of both on academic vision and practical mission and understanding. Through it was assumed, once it collected, it would be obviously of great use by the organization Milk Vita Through appropriate analysis.

Topic of the Report:

The topic of the report was assigned by Najmul Arif Sarker, Faculty of Business Administration, BBA is “Strategic Marketing Practices in Bangladesh a study on Milk vita”

Objectives:

The prime objective of the study is to evaluate is to strategic marketing behavior of the products manufactured by Milk Vita, the largest dairy organization of the country, under the challenge...