Mgmt

Summarize major challenges in new competitive landscape

Drivers of competitive advantages

How functions of management are evolving.

Nature of management and how it varies by level

Skills to be an effective manager

Principles to help manage career.

Competitive landscape: Globalization: Foreign sales = Domestic Sales

Pepsico Foreign sales growing at a rate of 3x domestic sales

Oceanspray: 25% of sales outside United States.

Architecture different from region and electrical Conract are not easily globalized (TEST QUESTION)

Technology changes: cell phones, cloud computing changing the way software is delivered

Knowledge management- Peter Drucker , Refers to efforts to systematically FIND, ORGANIZE, AND MAKE AVAILABLE A COMPANY’S INTELLECTUAL CAPITAL

Callaboration- getting “buy-in” from various different departments in an Organization. EX: Toyota- re introduce the Supra – Get engineering involved, manufacturing, marketing and senior management

Managing for competitive advantage

-1.-phillips-light bulbs 1890’s-medical equipment to LED lighting system.

Nicholas Negroponte- incrementalism is innovations worst enemy (MIT MEDIA LAB)

Forbes 100 most innovative companies

-Saleforce.com, 12 month sales growth 32.1%

-Alexion Pharma, blood siorders, 39.2%

-Intuitive Surgical, robotic surgery, 18.3%

-2.Quality- excellence of your product, ex: Apple, Preventing defects before occurring achieving zero defects in manufacturing(Displayquality in at the beginning.)

3.Service- what the customer wants when they want it, continually meet customer needs to establish long term relationships. Making it easy for a customer to experience a product or service. Best Buy- emphasized what their products did vs what they had featured.

4. speed- to market, in response to a customer, 1995 Dreyer’s brand ice cream- “ready, fire, aim” google/ Sharon sandberb – 1st to market.

5. cost competitiveness- knowing your costing- controlling the expenses almost to a fault ( mature,...