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At Age

trategic consulting for big company like Southwest airlines Figuring out the next big idea around the green technology area.

How to make Chicago sustainable by 2025

Him and his partner / activetrans (to make city more friendly)

go name brand then go smaller company than big

hybrid approach to convince ppl

gain peer level so then ceo - get strongest

understand their position and convince them

manager surround themseleves wih ppl like like them - u need devil advocate,

but if those ppl resist then u need to get rid of them.

Start july 2nd 1998 oct 17th incorporate

Left opentable.com in 2003

Ipo – cheerleader

Guy Thomas ceo after, sat on board for a while and stop, 3rd from the top employee at citysearch (IAC)

Turned a few companies around

Jeff Jordan current ceo (close knit) know thru opentable board

Thomas didn’t want opentable to public

Networking in bay area

Provide restaurant reservation system replace paper-based system so they can understand their customers better, especially VIPs, no advertising, sell through word of mouth model

Look at people profile

Try not to hire your friend

Had to fire friend, but usually based on performance – one of the board member.

Be specific when you have to fire someone

When you make mistake, admit it, move on, learn from it, and figure out the way to not do it again

Be open, how much money we have, how much revenue. Make rumor unnecessary.

A week almost missing payroll of 62 people.

David winsteine, Chicago entrepreneur center

Investor needed more prove, then he saw how customers so excited about opentable.com product

In raising capital, never be the one asking for check – meet lots of perspectives and have them making you offer.

Action oriented, always keep people update start communicate with people in a consistent manner and find cheerleader to help you bridge gap in your network

SerieC Investment too small (10.5mil) for him so he introduced Adam Dell (bro of Michael Dell),...