Submitted by: Submitted by Skunki7
Views: 137
Words: 2515
Pages: 11
Category: Business and Industry
Date Submitted: 03/05/2014 06:16 PM
Case Study:
How The Concord Flower Shop
More Than Doubled Its Online Sales
and was Ranked in the Top 1% of
Local Businesses by Google
The Concord Flower Shop’s Blueprint for Success
- 2 -
“Working with Sales Renewal
is a real partnership, I know
the floral business and Sales
Renewal knows technology,
marketing and sales.”
-- Helen Halloran
Executive Summary
The Challenge
Like most small businesses, Concord's premier florist faced multiple challenges in today’s
economy. Its most obvious source of significant new sales was online, yet it felt the me-too,
expensive website and sales services being provided by a large, national florist association
would not scale. Further, given the demands of its retail operations it had neither the time to
devote to marketing the site, the money traditional vendors wanted for enhancing it, nor the
technological expertise both efforts required.
Consequently, the florist turned to Sales Renewal and its unique, joint venture approach to
increasing sales.
The Strategy
Sales Blueprint - First, based on The Concord Flower Shop’s desired goals and
strategies as well as the local competitive landscape, Sales Renewal created a
blueprint for an online “sales machine.”
Initial Services (Technology) - Second, Sales Renewal renovated and added to the
florist’s existing online sales & marketing systems to bring them up to the new
blueprint’s specifications.
Ongoing Services (Technology, Sales and
Marketing) - Third, Sales Renewal, on an annually
renewing basis, markets the site and generates
sales, while the Concord Flower Shop continues
to be responsible for fulfillment and providing
overall business management and control.
This ongoing, joint venture-like, third stage is where
Sales Renewal’s approach is most unique & compelling
as it aligns both parties interests (i.e., win-win). The
Concord Flower Shop, for instance, knew Sales Renewal was going to work very hard to sell
for them because the...