Stp of Colgate-Pamolive

Assignment # 1

Topic: Developing STP of Colgate-Palmolive Pakistan.

Subject: Marketing Planning and Implementation.

STP Analysis:

1- Segmentation:

2- Targeting:

3- Positioning:

Colgate-Palmolive positions its tooth protection products many in number; at a level where people began to adopt them as a need as well as trying to change their style and taste regarding toothpaste. Colgate claims that its dental creams own those all qualities that are necessary to protect teeth such as calcium and minerals to make teeth strong, decay protection, germ protection and fresher breath.

Colgate Max Fresh deliver a strong idea in the minds of customers that it makes breath more than fresh and pleasant with “cooling crystals” and a tagline “Switch on the Power of Freshness”.

Colgate Herbal positions itself as a best formula for white and shiny teeth made by natures best ingredients such as lemon extracts, saunf and pearl powder for shiny white teeth.

Colgate Sensitive Pro-Relief provides its consumers with not only instant but lasting relief to pain and cold and heat sensitive teeth.

Colgate-Palmolive “Personal Care” products are available 5 variants specially for women to retain a glowing and soft skin. These products moisturises skin with 100% natural ingredients used in the products. With a slogan: Meri jild o jaan ke liye Aik nai dhun.

Surface Care Products include Lemon Max Bar/Liquid/Scourers and Lemon Max Antibacterial. These products provide superior cleaning quality while being friendly to hands. Lemon Max Bar: Harra kam me kharra!

Fabric Care Products have also attained a very good Pakistani market share. They have made an excellent concept in consumers’ minds of lower to high class consumers. Including the products and slogans as follows: Brite Maximum Power; ab koi daagh bach k dikhaay, Bonus Tri-Star for superior economical washing and Bonus Active for retaining cloth’s original colour; "Shining Whites and Brilliant...