Bus 475

Value Alignment: Burt’s Bees

Jeffrey Crump, Kristina Durkin, Patrick Kinsella,

Jason Pepino, Christina Sanchez, Natasha Simpliciano

March 3, 2014

BUS 475

Dr. Ronald Storm

Value Alignment: Burt’s Bees

Over the past 30 years, Burt’s Bees is committed in making the world a better and cleaner place by producing all-natural products that people can use; while doing their part for achieving a healthy environment. Starting out from a candle artistry from leftover beeswax and then expanding into the health and beauty industry using the same concepts that align their mission and visions. Burt’s Bees creatively produces products that are not only good for you, it is also environmentally friendly. Within this paper, Team B has selected to analyze the value alignment of Burt’s Bees which will go more in-depth as to what Burt’s Bees is all about. Team B will analyze personal and workplace values and behaviors of the business. Team B will also address the plans of the actions that Burt’s Bees plan to conduct, which will indicate the level of alignment between whom they are and what their social responsibilities are to themselves, to the community, and to the consumers.

Origins and Subsequent Evolution

Burt’s Bees origin goes back to a summer day in Maine in 1984 (Our History, 2014). Roxanne Quimby, a single mother and an artist, was hitchhiking when a long-bearded gentleman named Burt, well known for his local organic honey, picked her up. From there, a relationship developed, and Roxanne began using Burt’s left over bee’s wax to make artistic candles. Eventually, she created a lip-balm using an old farmer’s almanac and the bee’s wax. Her new product was a huge success. From there, the company grew into a multi-national organization with a plethora of organic products. Today the company is still the same earth-friendly company that it was in 1984. They used their love of nature and helping others to develop the current philosophy, which also works as their business...