Pizza Hut Strategy

Submitted by: Submitted by

Views: 271

Words: 5644

Pages: 23

Category: Business and Industry

Date Submitted: 03/08/2014 10:14 PM

Report This Essay

ukessays.com

http://www.ukessays.com/essays/data-analysis/pizza-hut-data-analysis.php

Pizza Hut Data analysis

The free essay below has been submitted to us by a student. The essay is the student's work and is not an example of our expert essay writers' work. READ MORE Get an Instant Quote

Introduction

Earlier chapters have set the stage for carrying out of this research. This chapter builds on the previous ones by reporting the results of the data analysis. The primary data collected through interviews and questionnaire is presented in graphs along with analysis and findings. From these analysis researchers will be able to proceed towards conclusion and recommendation.

Qualitative Data analysis

This part of chapter will analyse the interviews conducted with pizza hut management.

Strategy Importance

To find out and analyse strategy planning and its importance researcher asked questions from Pizza hut management ‘What was the strategic planning behind ERP (MICROS)’ and ‘What were the main objectives behind ERP (MICROS), and Is Pizza hut as an organisation able to achieve those objectives?’. In reply to these questions Operational support manager replied. Strategic plan behind ERP system was to be a market leader in fast food market and to provide excellent customer service through ERP implementation. According to Operational support manager and area managers of pizza hut the objectives behind ERP were to run the business more efficiently, better product quality and customer service, enhanced financial procedures through real time figures and effective marketing through customer information. (Hammer & champy, 1993) presented theory of business process reengineering, in their theory they explained that very basic rethinking and essential reforming of business processes to obtain remarkable improvements in current performance is called business process reengineering. Hammer further described information technology is the important factor to help BPR....