Submitted by: Submitted by nejcabrera
Views: 148
Words: 717
Pages: 3
Category: Business and Industry
Date Submitted: 03/09/2014 06:51 AM
MANEL’S - CASE STUDY
I. Point of View
Top Management/ the owner of Manel’s restaurant
They are the one who has the responsibility to decide what they need to do, to be more familiar in the industry. They will do something that will catch the attention of the customers. Since the Manel’s Restaurant is a family owned business, they need to familiarize themselves in Marketing strategies that the other restaurant do.
II. Case Problem
What should Manel’s have done, when it comes to selling their Salad dressings at a higher price compared to other known salad dressing?
III. Objectives
• To determine the marketing strategy used by Manel’s restaurant
• To be able to get a good distribution channel for Manel’s
• To help the Manel’s Management to advertise their products through hiring of agents in able to compete with the same line of products.
IV. Case Facts
Even though Manels’ is popular with their delicious, unique, homemade salad dressings, they need to know how their product to be distributed in the market and the right process in order to lessen the cost of their production that cause higher price when it already delivered in the market.
V. SWOT ANALYSIS
Strengths
High quality of work and their experience
Good value of services and price
ability to respond quickly to customers demand
Has a Quality salad dressings that patronize by the consumers
Weaknesses
Very narrow product line
limited distribution
higher costs
weak market image
poor marketing skills
Opportunities
could develop new products
competitors have poor products
Packaging: New generation of consumers appreciate high end bottling and labels
customer loyalty Threats
Competition: with similar line of products
price war
rising operating costs
competitors adapt new strategies
VI. Alternative course of Actions...