Gb512: Business Writting

To: Seek Ideal Group Inc. Board of Directors

From: Chamroeun LIM

Seek Ideal Group Inc. President & Cofounder

Date: January 12, 2014

Subject: Proposal to Have an On-Going Marketing Research Studies

Attached you will find my proposal for an on-going marketing research studies, as well as the result and analysis of our initial marketing research studies conducted by the marketing department. With your support, our research team was able to determine the causes of sale decrease and the increasing number of customer dissatisfactions:

1. Marketing messages were

2. Ads were not deliver a-call-to-action for consumers

3. No tracking system for the effectiveness of the existing marketing campaign

4. Negative branding image

5. Insufficient consumers’ demographic profiles

Seek Ideal Group Inc. experienced a decrease in sale revenue during the fourth quarter of 2013. The customer satisfaction department also received many complains. The sale and marketing department raised concern over the effectiveness of the existing marketing campaigns. Given multiple business lines that the corporation currently managing and its recent establishment in Cambodia, an ineffective marketing strategy can lead to a negative return on investment and resources.

Therefore, the need for an ongoing marketing research is critical for the survival of the corporation in the short term—as well as sustainable growth in the long run.

Please do not hesitate to contact me via-email at Chamroeun.lim@seekideal.com and/or via-phone at 017920802 for further questions regarding the analysis and the interpretation of the marketing research, as well as the proposal.

Once again thank you for your support of our research studies request, and we hope that you will find an on-going marketing research is essential to our Seek Ideal Group Inc. I am looking forward to present these findings and proposal to our Chief Executive Officer and the Board of...