Cottle Taylor Case Study

Submitted by: -

Hardik Jain

130076

PGDBM-I

Submted by: - Hardik Jain

130076

Date of Submission: 18th November’ 2013

Evaluation of the case study titled “Cottle Taylor: Expanding the Oral Care Group in India”

Presented to:

ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my guide Mr Vipin Agarwal for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark.

Lastly, I thank almighty, my parents and friends for their constant encouragement without which this assignment would not be possible.

 Hardik Jain

Table of Contents

1. Cottle Taylor’s Company Profile……………………………………………………………………………….…4

2. Cottle-Taylor Global Organization and Financial Performance …..……………………………….4

3. India Operations………………………………………………………..………….……………………………………4

4. Oral Care in India…………………………………………………………………….………………………………….5

5. Tooth Brush Product Line…… ……………………………………………………………………………………..6

6. Tooth Brush Market Share in India …………………………………………………………………………….6

7. Problem Statement ……………………………………………………………………………………………………7

8. Case Analysis………… ……………………………………………………………..…………………………………..7

9. SWOT Analysis……………………………………………… …………………………………………………………..8

10. Objectives………………………………………………………………………………………………………………….9

11. Unique Selling Proposition…… …………………………………………………………………………………..9

12. Sales Strategies…………… …………………………………….……………………………………………………10

13. Conclusion………….…………………………………………………..……………………………………………….11

Cottle Taylor’s Company Profile

Philadelphia-based Cottle was established in 1815 as a hand-cleanser producer. By 2009, the organization prepared more than 200 items to serve three shopper item classifications: oral...