Study

Qantas Airways Ltd - Travel and Tourism - Australia

Euromonitor International : Local Company Profile

May 2010

List of Contents and Tables

Strategic Direction 1

Key Facts 1

Summary 1 Qantas Airways Ltd: Key Facts 1

Summary 2 Qantas Airways Ltd: Operational Indicators 1

Company Background 1

Competitive Positioning 3

Summary 3 Qantas Airways Ltd: Competitive Position 2006 3

Qantas Airways Ltd

Strategic Direction

• Qantas Airways Ltd – both including and not including its successful low cost carrier subsidiary Jetstar – is, by some distance, the largest airline in Australia. It is, however, experiencing growing competition and therefore thinning profit margins on its major and previously most profitable routes, including the ‘kangaroo route’ to the UK and the trans-Pacific route to the US. Qantas’ major problem is competition within its ranks, with Jetstar growing considerably faster than the Qantas brand itself. Qantas is in need of a long-term plan in order to protect its legacy brand and reduce its emphasis on its low cost carrier.

Key Facts

Summary 1 Qantas Airways Ltd: Key Facts

|Full name of company: |Qantas Airways Ltd |

|Address: |Qantas Centre, Level 9, Building A, 203 Coward Street, Mascot, NSW,|

| |Australia, 2020 |

|Tel: |+61 (0) 2 9691 3636 |

|Fax: |+61 (0) 2 9691 3339 |

|www: |www.qantas.com...