Critical Analysis of Apple Inc. by Sara1989

American University Of Science and Technology

Critical Analysis of Apple Inc.

Instructor: Najwa Karam

Group: Sara Mneimneh

Oksana Golovkina

January 17, 2014

Table of Contents

I. Historical background.

I.1. Mission and goals.

I.2. Organizational values.

II. Environmental Analysis.

II.1. Internal Assessment.

II.2. External Assessment.

II.3. SWOT Analysis.

III. Corporate Strategies.

IV. Competitive Strategies.

V. Segmentation, Targeting and Positioning.

V.1. Basis of Segmentation.

V.2. Selecting the Target Market.

V.3. Positioning.

VI. Conclusion

I. Historical Background:

Name | Apple Inc. |

Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution |

Geographic areas served | Worldwide |

Headquarters | U.S. |

Current CEO | Tim Cook |

Revenue | $ 156.508 billion (2012) |

Profit | $ 41.733 billion (2012) |

Employees | 49,400 |

Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. |

Apple Inc. is an American public company that produces the high technological electronics and computer software. It was international and founded on April 1st 1976 by Steve Jobs, Steve Wozniak and Ron Wayne in Beatty library, California. Now there are 357 retail stores and about 50.000 employees all over the world. Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. We chose this topic because it provoked our curiosity about how Apple company can runs...