Macro Factors on Checkers

Checkers is one of the continents fastest moving food retailer. Since 1991, Checkers has been acquired by Shoprite Holdings Ltd. Checkers have a top class retail environment that operates throughout South Africa as well as in some other countries in Africa. They tend to focus on producing fresh products for the middle and upper income group, who are in LSM (Living Measurements Standards) 7-10 grouping (Checkers, 2011). The range of products Checkers have managed to innovate is wide, from fresh and frozen foods, clothing, household items, electronics, furniture, pharmaceuticals and also top recognised brands. The location of these Checkers outlets are often in communities with a high population, people who are generally short for time. The competition for retail in South Africa is tough, with Pick ‘n Pay, Woolworths and Spar all right on top of Checkers Shoprite. These other retailers are continuing to force Checkers to compete but it also gives Checkers the drive to build and maintain their excellent name. TALK ABOUT MACRO AND MARKET ENVIRO

There are various environmental factors that Checkers should monitor:

Technological Environment:

In recent years, Checkers Medirite pharmacies are becoming more and more available to communities. They have increased the number of pharmacies inside of a checkers store. Checkers should be monitoring the increasing improvement of medical technology. Bothma (2012) stated that the advancement in computer technology has shocked businesses at how fast the medical technology is improving. If Checkers pharmacies do not keep up with the latest medical technology such as top tested tablets, medicine or injections that are proving to be safe, they will lose customers to competitors. It can influence a negative spread of words throughout customers if they find out Checkers Pharmacies do not offer what Dis-Chem or Clicks pharmacies offer. They need to be aware of the latest medical technology to keep competitive. “Changes in the...