Supply Chain Management of Different Companies

Supply Chain management Assignment 1

Submitted to: Sir Munawwar Ahmed

This assignment discusses the supply chain concepts being used in various companies. Submitted by: Samir Malik 10/24/2013 Program: MBA

1. Wal Mart’s Secret Of Everyday Low Prices:

It can be observed that over the years Wal Mart has become the largest retailer with highest sales. This is due to the effective management of the supply chain. Wal Mart used the logistics technique of “Cross Docking” which resulted in reducing the inventory tied up in warehouses. Its supply chain comprises of vendor partnerships, cross docking and management of distribution, technology it uses and the integration (i.e. of suppliers, manufacturing, warehousing, and distribution to stores). The cycle begins from finding the suitable supplier at best price and who can meet the demand. Second step is the supplier shipping the goods to Wal Mart’s distribution centres where it is cross docked and sent to the stores. Wal Mart has state of the art technology that allows it to forecast accurate demand, to track its inventory level, to use the logistics routes which will be efficient and also to manage relationships with customers. This has helped Wal mart maintain low prices.

2. Dell- from Direct Sales To Channel Strategy:

Dell used to sell PCs directly to the customers, but it decided to do it through solution partners, channel partners and retail partners. This change was initiated due to the fact that the market was decreasing. Nowadays consumers want to choose from fewer choices. Prices have decreased. This contributed to Dell coming up with a dual strategy to maintain their market share. Dell’s Inspiron Notebook will be sold through Wal Mart. It has also decided to make its products available to the Chinese Market and it has decided to open retail store in Russia.

3. Honda’s Approach To Supplier Management:

Honda has built long term relations with its business partners. Honda shares business policies and...