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Category: Business and Industry
Date Submitted: 03/24/2014 08:33 AM
Spring
14
Spring
14
MAR 6466-Stratigic Supply Chain Operations Management
MAR 6466-Stratigic Supply Chain Operations Management
08
Fall
08
Fall
Case Analysis New Balance Athletic Shoe, Inc.
By: Josh Elardo, Kurt Graf, Sean Lemon and Doug Robertson
Case Analysis New Balance Athletic Shoe, Inc.
By: Josh Elardo, Kurt Graf, Sean Lemon and Doug Robertson
Table of Contents
Executive Summary……………………………………………………………………………………………………1
Situational Analysis……………………………………………………………………………………………………2
Corporate Strategy………………………………………………………………………………………........2
Business Mission……………………………………………………………………………………………..3
Business Strategy…………………………………………………………………………………………….3
Business Goals and Objectives……………………………………………………………………………....4
Financial Ratios and Analysis………………………………………………………………………….……4
Break-Even Analysis………………………………………………………………………………….…….8
SWOT………………………………………………………………………………………………….……9
Porter’s 5 Forces………………………………………………………………………………………....…10
Portfolio Analysis………………………………………………………………………………………......13
Problem / Opportunity Identification and Analysis………………………………………………….…………...….14
5 Why Analysis…………………………………………………………………………………………….15
Fishbone Diagram………………………………………………………………………………………….16
Summary…………………………………………………………………………………………...………18
Major Assumptions……………………………………………………………………………………………...…..18
Macro-Economic Assumptions………………………………………………………………….…..……..19
Micro-Economic Assumptions…………………………………………………………………....………..19
Possible Solutions………………………………………………………………………………………..……..……19
Solution 1……………………………………………………………………………………………...…...19
Solution 2……………………………………………………………………………………...………...….20
Solution 3……………………………………………………………………………….…...……..……….20
Solution 4……………………………………………………………………………………...……...…….21
Choice and Rationale………………………………………………………………………………...……………….22
Metrics……………………………………………………………………………………………..…………………22
Key...