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Date Submitted: 09/28/2010 09:46 AM

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GAME CHANGING CSR (Social point of view)

In game changing CSR, the roles of businesses and NGOs are discussed. Actually why we don’t see any substantial changes taking place in a society, even after large donations from organizations is because NGOs and businesses engage in a kind of a Faustian bargain, believing that both sides have fulfilled their duties, but the reality is far different. Businesses should in fact give up their traditional role of taking social responsibility as a cost or external threat to be managed, and start adding value to society by actually engaging in social activities. As NGOs don’t have the expertise to solve problems, business should use their resources in planning, and implementing solutions along with NGOs.

Corporate Citizenship in a Global Context (Business point of view)

Businesses today are under a lot of pressure from activists, investors and stakeholder of a business, in order to manage social & environmental risks as well as market risks. The stakeholders require them to produce outstanding performance in terms of competitiveness, market performance, shareholder value and corporate growth, whereas social activists put them under the pressure of delivering societal benefits. As no one fully trusts business, they keep an open eye on them, through press ,media, and make them fulfill their social responsibilities.secondly business today have left their traditional roles and now work in partnership with others in order to bring good to society.

Strategy and Society; the link between Competitive Advantage and Corporate Social Responsibility ( business point of view)

It’s a general perception that there exist a trade-off between social responsibilities and profitability of a business, whereas the truth is quiet different from this myth, in fact both CSR and Profitability are interrelated and direct businesses towards success. This can only be achieved by making CSR part of company’s strategy and operations, as it...