Current Market Conditions Competitive Analysis

Current Market Conditions Competitive Analysis

ECO 365

Feb 10th, 2014

University of Phoenix

Current Market Conditions Competitive Analysis

History of Apple

On January 27, 2010, Steve Jobs announced there was room for another category of device in between the iPhone and the Mac and that was the Apple iPad. Jobs indicated that for the iPad to succeed, it needed to be better at surfing the internet, managing email, viewing photos, watching videos, listening to music, playing games, and reading eBooks.

During the announcement, Jobs called Apple a mobile devices company. He indicated that a netbook was a cheap laptop and was better at nothing. He introduced Apple's larger, 9.7-inch multitouch tablet. This was Apple’s most advanced technology and the iPad could connect users with their apps and content in ways it could not before.

The original iPad had a 9.7-inch screen at 1024x768 and 132ppi, for the Wi-Fi only and the Wi-Fi + 3G HSPA versions. It had Bluetooth 2.1 + EDR, a GPS, Apple's first branded processor, which combined an 800MHz ARM Cortex A8 and a PowerVR SGX535 graphics processor, with 256MB of RAM. The iPad came with 16, 32, and 64GB storage options and a 25 watt hour that allowed it to run for 10 hours. It could connect to a Mac or Windows PC, and charge, via the traditional 30-pin Dock connector and only came in black. It included an ambient light sensor to adjust brightness, accelerometer which determines orientation, and manometer to determine direction and rotation around gravity.

The iPad took the interface from the iPhone and iPod touch and enlarged it and showed two columns (sidebar and main) at once. It had most of the same built-in apps but on a larger scale. A new Apple app, iBooks and a new store, iBookstore was also unveiled with the iPad. While it could run existing third-party iPhone apps in letterboxed form, Apple developers had a few months to update or create iPad-specific apps, and launched a new section of the App Store just...