Strategic Analysis of Nu Skin

Strategic Management

Assignment 1 – TITLE: Strategic Analysis of Nu Skin

Final Word Count: 3062

(exclude: Content, References, Bibliography…etc)

Executive Summary

This report provides an analysis of Nu Skin. Methods of analysis include: Situational Analysis, 5 Forces, SWOT analysis, CPM, EFE Matrix, IFE Matrix, Grand Strategy Matrix, BCG Matrix. The analysis showed us the current position of Nu Skin and the major area of weakness and strength. Recommendation discussed include providing online shopping for non-member customers; the focus on its products as well as increase the advertising in order to explore potential customers.

Content

Page

Introduction……………………………………………………………………………4

Industry and Nu Skin Summary……………………………………………………..5-6

External Analysis…………………………………………………………………..7-10

Internal Analysis…………………….……………………………………………11-13

Sustainable Competitive Advantage……………………………………………...14-15

Industry analysis – 5 Forces………………………………………………………16-17

SWOT Analysis…………………………………………………………………..18-19

Competitive Profile Matrix (CPM)…………………………………………………..20

External Factor Evaluation (EFE) Matrix……………………………………………21

Internal Factor Evaluation (IFE) Matrix……………………………………………..22

Grand Strategy Matrix………………………………………………………………..23

BCG Matrix…………………………………………………………………………..24

Recommendations……………………………………………………………………25

Conclusion……………………………………………………………………………25

Bibliography………………………………………………………………………….26

Introduction

When I was a little girl, I have heard about Nu Skin, my mother told me that their products were good but very expensive, that’s made me think that only rich people can afford and use it.

Until last year, after my first try of their products, I was addicted to it; it’s really a well-deserved reputation!

Being one of the consumers of Nu Skin, I’m quite interested in research this company, as I also want to know what make them so successful?

In this report, we are going...