Marketing Plan

BUSN 319

Marketing Plan for DeVry Restaurant Shop “DEVRY FOODS”

Proposed by:

Submitted to:

November 23th 2013

TABLE OF CONTENTS

COMPANY DESCRIPTION 1

Figure l –Devry Foods________________________________________________________________2

STRATEGY FOCUS & PLAN 2

Mission 2

Goals 3

Core Competency & Competitive Advantage 3

SITUATION ANALYSIS 4

Figure ll SWOT Analysis 4

Industry Analysis 5

Figure lll. Market Analysis 6

Competitor Analysis 6

Company Analysis 6

Customer Analysis 7

MARKET PRODUCT FOCUS 7

Marketing & Product focus 7

Marketin & Product Objectives 7

Target Markets 7

Points of Difference 8

Positioning 8

MARKETING PROGRAM _____________________________________________9

Product & Price Strategy___________________________________________________9

Break-Even Analysis______________________________________________________9

Figure lV – Calculating a Break-Even Point ____________________________________10

Figure V – Break-Even Point for Study Central__________________________________10

Promotion & Place__________________________________________________________________11,12

FINANCIAL DATA & PROJECTION____________________________________________________ _____12

Figure V1– 1 year _________________________________________________________13

Figure V11 – 5 yr__________________________________________________________14

One year Projection______________________________________________________12,13

Organizational Structure________________________________________________________________13

Figure V111– Organizational Structure________________________________________________________________14

Implementation__________________________________________________________15

Evaluation & Control_________________________________________________________________16

Bilography______________________________________________________________17

EXECUTIVE SUMMARY

“DeVry Foods” is going to be a part of the lives of...