Submitted by: Submitted by conradmjt
Views: 140
Words: 9594
Pages: 39
Category: Business and Industry
Date Submitted: 04/07/2014 02:41 PM
1
Evaluation of CSR strategy and recommendations for improvement: Avis-Rent-a-Car
Group Members: Conrad Terblanche Carin Harmse Gerrit McDonald Nico Basson ID: 7310125103081 ID: 6604290048084 ID: 7311155094083 ID: 7011105094080 Student no: 204809 Student no: 191765 Student no: 204178 Student no: 204952
2
Table of Contents
Executive Summary.
3
Section 1: Analysis of the current CSR strategy Phase 1: Conducting a CSR assessment. Phase 2: Develop a CSR Strategy. Phase 3: Develop CSR Commitments. Phase 4: Implement CSR Commitments. Phase 5: Report and verify processes. Phase 6: Evaluate and improve.
4 4 6 7 9 10 12
Section 2: Recommendations to improve the current CSR strategy A. Stakeholder involvement with specific reference to suppliers. B. Research competitors CSR strategy. C. CSR Training.
14 14 18 20
Section 3: Selection and motivation of Charity organisation to be supported by Avis. 24
Conclusion
29
Reference List
29
Annexure
31
3
Executive Summary In March 2005 Barloworld Limited acquired the full ownership of Avis Southern Africa. Avis strives to be a strong community leader and role model. Avis is committed to both corporate and employee involvement in civic as well as charitable activities. Their corporate responsibility extends beyond philanthropy and volunteerism to include consistent adherence to business practices that are friendly to customers, employees, and the environment Social responsibility is an on-going process which requires the attention and support of many organisations and individuals, to make a difference to people and places where the need is greatest. Ever since the inception of our new democracy in 1994, South Africans have collectively become more aware of the need to embrace change and correct the imbalances within our society created from decades of social injustice. While the government is tasked with what it has to do in this area, Avis believes that we cannot...