Marketing Mix

Marketing Mix Paper

Muriithi

University of

Phoenix

MKT/421

Norb Gray

September 26, 2010

Marketing Mix Paper

A marketing mix is a tool that company’s use for developing marketing strategies, and the implementation of new programs designed to communicate a value add for consumers. According to the text, Marketing Management, the marketer tools are “product, price, place and promotion,” (Kotler & Keller, 2009.)

The marketing mix is commonly refered to as the 4 Ps of Marketing: Product, Price, Place and Promotion. Companies can use these catagories to control the maket environment which they have targeted. As stated by Warren Buffet, “ Price is what you pay, value is what you get”. The vital mission of product markeitng is to focus the 4P’s on customer satifaction in order to provide them with a positive experience and to create value.

Product: A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units.

Price: The price is the amount a customer pays for the product. Price is affected by market share, competition, material costs, product identity and the customer's perceived value of the product.

Place: This represents where a product can be purchased or where the customer can get access to it. Many times the place will be referred to as the channel of distribution.

Promotion: This is the means communication that a company uses in the marketplace. Promotion is comprised of the following: advertising, public relations, personal selling and sales promotion.

Farm Fresh To You is a subscription Community Supported Agriculture (CSA) provider of organic produce based in Capay Valley , California. The farm was started in 1976 by two back-to-the-landers, Martin Barnes and Kathleen Barsotti. Practical use of the marketing mix can is used to the development of the organization’s marketing strategy and tactics.

Organic farming and produce is growing and becoming increasingly...