Marketing Final Exam

The _____ is the set of all persons in an organization who become involved in the purchasing process.

Choose one answer.

| a. buying center  | This is the definition of buying center. |

| b. stakeholder committee  | |

| c. ad hoc purchasing staff  | |

| d. board of directors  | |

| e. comptrollers staff  | |

Correct

Marks for this submission: 1/1.

Question2

Marks: 1

_____ is the strategy of increasing sales by introducing new products into new markets.

Choose one answer.

| a. Product penetration  | |

| b. Product development  | |

| c. Market penetration  | |

| d. Market development  | |

| e. Diversification  | This is the definition of the diversification strategic alternative. |

Correct

Marks for this submission: 1/1.

Question3

Marks: 1

Buyers in the business market tend to _____ than buyers in the consumer market.

Choose one answer.

| a. use reciprocity less  | |

| b. purchase in much smaller quantities  | |

| c. buy more products that have a reduced probability of being affected by derived demand  | |

| d. generate more stable demand trends  | |

| e. be much more geographically concentrated  | Over one-half of all U.S. business consumers are concentrated in just seven of the fifty states. |

Correct

Marks for this submission: 1/1.

Question4

Marks: 1

Which of the following is the best example of a modified-rebuy situation?

Choose one answer.

| a. The purchase of a replacement hamster as the class mascot  | |

| b. Bidding on a new high school multi-purpose gymnasium to replace one built in 1963  | |

| c. The purchase of three large screen computer monitors to replace smaller monitors  | When a previously purchased item needs to be reordered, but with changes or additions, it is a modified-rebuy task. |

| d. The annual purchase of calendar refills for the desks of all company executives  | |

| e. The monthly updating of computer virus protection  | |

Correct

Marks for...