Aktkins Case Study

Principle of Marketing

Case Study

1). First, obesity in the adult population has been increasing over the years. So with respect to the cultural perspective, the children are also likely to grow up to be over-weight adults. Such people are prone to major problems going from heart attacks to cancer and kidney diseases along with other emotional upsets and depression.

This case reveals that a study has proven that overweight children face problems such as; poor social interactions, lack of athletic power, low school achievement and trouble in family relationships. Not only this, Children’s also become a victim of many medical problem. For example, a common one would be having high cholesterol.

The personal lifestyle of people is also directly associated to obesity in the sense that the office workers usually spend a lot of time sitting down instead of walking and being more active.

The psychological factors majorly involve slogans or logos of restaurants such as “all you can eat” and other movies ( for ex. Supersize Me) which influence people towards eating more fast food than the healthy ones. Then the processed food such as canned or frozen products are very frequently used since they are an easier come by, which are convenient to use thus making it easy to overeat.

Factors associated with eating disorders involve: Eating disorders include anorexia (starving) and bulimia. in the social class, the low-income Americans are more likely to be obese than the rich ones. Then the obese people come to hate themselves because they are unable to meet the society’s expectations and are regarded negatively by others.

These eating disorders are common by stress and body image problems since the force comes from the perception of being thin. It thus leads to dependency, obsessiveness, loss of control and lower self-esteem.

2). I suggest, Surgeries for those who are obsessive about loosing weight, but can afford it. Another one would is to xercise for those...