German Dairy Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior

This report (http://www.researchmoz.us/consumer-trends-analysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-german-dairy-food-market-report.html) brings together consumer analysis and market data to provide actionable insight into the behavior of German Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

German consumers select Dairy products based on their ability to meet life-stage related and age-specific needs

German consumers aged 55 and over are the key consumers of Dairy products

Consumption of Dairy products among Germans is driven by the pursuit of pleasure and indulgence

Price-conscious German consumers are seeking Dairy products offering good value

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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