Outrigger Hotels and Resorts: a Case Study

Communications of the Association for Information Systems

Volume 15 2005 Article 5

Outrigger Hotels and Resorts: A Case Study

Gabriele Piccoli∗

∗

Cornell University, gp45@cornell.edu

Copyright c 2005 by the authors. Communications of the Association for Information Systems is produced by The Berkeley Electronic Press (bepress). http://aisel.aisnet.org/cais

Outrigger Hotels and Resorts: A Case Study

Gabriele Piccoli

Abstract

This case describes the history, strategy, and current information systems infrastructure of a mid-size, privately owned hospitality firm. The case is designed to provide the substantial background information needed to y engage successfullin setting direction for IS resources and their use at Outrigger Hotels and Resorts headquartered in Hawaii. It enables students to analyze the firm’s strategy thoroughly and to assess its current use of information systems resources. With this assessment as a starting point, students can develop an appropriate IS vision, IS architecture, and the strategic IS plan for Outrigger Hotels and Resorts. The case was originally designed to use the process of setting direction for IS resources as described by Martin and colleagues [2005], but is flexible enough to adapt to the structure of other approaches to planning for information systems use.

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Communications of the Association for Information Systems (Volume 15, 2005) 102-118

OUTRIGGER HOTELS AND RESORTS: A CASE STUDY

Gabriele Piccoli School of Hotel Administration Cornell University gp45@cornell.edu

ABSTRACT This case describes the history, strategy, and current information systems infrastructure of a midsize, privately owned hospitality firm. The case is designed to provide the substantial background information needed to engage successfully in setting direction for IS resources and their use at Outrigger Hotels and Resorts headquartered in Hawaii. It enables students to analyze the firm’s strategy thoroughly and to assess...