Technology

Product Launch Plan Energy Efficient for (PPP)

Description of Product

To launch a marketing product such as Promotional Presentation Projectors (PPP), it is important to illustrate the highlights of such corporate marketing products, its advantages for company use, and its description for first-time users. The features include automatic presentation set-up, wireless functionality, and energy-efficient technology. The PPP can be used for corporate events, company presentations, or even general use within the organization. These are no ordinary overhead projectors; they can be customised for full functionality and capacity, transported for constant use, and also hired on an ongoing basis.

Product Positioning

It is crucial that the PPP products are able to gain a position within the market once it is introduced on a large scale, in the domestic as well as the international market. When launched on a large investment into the market, the mass production of the products should be available primarily from the actual premises of the company domestically and internationally; but also on the web stores, which will be able to reach more secluded, niche markets that require energy efficiency. Research shows that the implementation of such best practice is positively correlated with product success (Marion, Friar and Simpson, 2012).

Target Market

The targeting of the niche market that the PPP is intended to reach is mainly small-to-medium sized enterprises (SMEs). By focusing on this one group, it will be easier to gain a firm market hold and establish the company’s presence as a primary provider of specialised marketing products intended for corporate use. Such businesses make up a considerable portion of the market, such that these businesses are the predominant type of organisation that most companies cater to, especially for such a product that is energy efficient.

Marketing Needs, Potential and Growth

Successfully launching a new product is critical to...