Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market This report provides an overview of the Indian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape Key Findings India’s Dairy market is one of the fastest-growing worldwide in volume terms India’s booming youth population is looking to Dairy to fulfil age-based nutritional needs Time-scarce consumers are increasingly seeking products that can be consumed outside of the home Fun & Enjoyment is particularly important to young consumers, who consume a third of all Dairy Consumers are motivated by the ethical treatment of cows due to their status in Hindu culture India’s low per capita consumption of packaged Dairy products provides significant room for growth as disposable incomes rise and cold-chain distribution networks improve. Synopsis This report allows readers to identify the key demographic groups driving consumption in the Indian Dairy market, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate. In particular, this report includes: Key consumer demographic groups driving consumption within the Indian market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups over consume in the category (i.e. they account for...