Nintendo - the Wii

Strategic Management and Business Policies “The Little Wii That Could”

Group Assignment

By: K. Elango (06177365) M.S. Wong (06177735) Colin Joachim Smith (06177573) Marius Henricus van den Doel (06177531) 7 May 2007

Date:

Strategic Management & Business Policies

I.

Preface

This assignment forms the main group assignment for the Strategic Management and Business Policies course taught by Dr. Peter Mc Namara.

Analyzing the performance and strategy of Nintendo, this report is meant to demonstrate our understanding of the core course concepts and analysis tools, by explaining and applying them throughout the report.

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Strategic Management & Business Policies

II.

Table of Contents

I. Preface................................................................................................................................2 II. Table of Contents...............................................................................................................3 III. Executive Summary .......................................................................................................4 1. Introduction........................................................................................................................6 2. Company Performance.......................................................................................................8 2.1 Role of Strategy in Nintendo’s Success.....................................................................8 2.2 Strategy Impact on Future Performance ....................................................................9 2.3 Financial Performance In Recent Years ..................................................................10 2.4 Current Standing ......................................................................................................10 2.5 Nintendo’s Outlook for the fiscal year 2007............................................................11 2.6 Comparing Nintendo's Financials...