Business Industry

| Consumer Behavior |

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Assignment A :

| Define consumer behavior.Explain briefly the consumer buying decision process?    | |

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2 . |  What do you mean by post purchase behavior? Explain this with the help of suitable examples.   | |

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3 . | What are the environmental factors influencing buyer behavior? Explain the reference group with the help of suitable examples.  | |

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4 . | Explain the concept of motivation in the consumer behavior with the help of suitable examples.  | |

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5 . | Explain the Cognitive Learning Theory with the help of suitable examples. | |

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6 . | a )What are attitudes?  Discuss briefly the strategies of attitude change.     b) Explain the influences of reference groups on products and brands with the help of suitable examples. | |

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7 . | Why a researcher should prefer to use focus groups rather than depth interview? When depth interview are preferable? | |

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8 . | Write short notes on any three of the following. a)             Primitive Categorization b)            Influence of Family and Friends c)             Primary Vs. Secondary Reference Groups d)            The Family Life Cycle Concept e)             Organizational Buying Behavior. | |

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Please read the case study given below and answer the questions given at the end

Case Study

New Customer - Information Needs

A customer, new to the bank, walks in through the door and looks around for the most likely place to open a new account. There are two customer service representatives (CSR) in the room, and neither of them has a customer at the desk. The one nearest to the door is on phone, and the one behind him has her head down, apparently buried in her work. No one looks up in the direction of the customer.

The customer, Mrs. Benjamin, moves within view of the customer service representative at the first desk. He continues talking, obviously completing a personal phone call, without looking...