The Role of Nationalism and World-Mindedness on Consumer Buying Behavior of Domestic and Foreign Products

Sultan Qaboos University College of Economics & Political science MBA

The role of nationalism and worldmindedness on consumer buying behavior of domestic and foreign products

Done by: Badria Al Rashdi and Huda Al Hajri

Submitted to: Dr. Maha Al Balushi

The role of nationalism and world-mindedness on consumer buying behavior of domestic and foreign products

May 2013

Table Of Contents:

 Abstract………………………………………………………………..3

 Introduction…………………………………………………………...3-4  Literature Review……………………………………………………..4-9

o Country image/Country of origin…………………………………………4-5 o COO and Brand image……………………………………………………6 o Consumer ethnocentrism& nationalism…………………………………..7-8 o World mindedness…………………………………………………………8-9

 Conceptual Framework……………………………………………....9-10

 Research Model………………………………………………………10

 Research Methodology……………………………………………….11-12

o Research structure………………………………………………………...11 o Country of study-Oman…………………………………………………...11 o Sampling…………………………………………………………………..12 o Questionnaires…………………………………………………………….12

 Results & analysis…………………………………………………….12-14  Conclusion…………………………………………………………….14  References……………………………………………………………..15-17  List of Appendices…………………………………………………….18-22

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The role of nationalism and world-mindedness on consumer buying behavior of domestic and foreign products

May 2013

Abstract

Consumers attitude and behavior can be led by two constructs that have been discussed thoroughly in Country image and country of origin literature .Those are nationalism and worldmindedness. Their affect might be quite high on consumer behavior in choosing among the various domestic and imported products. The purpose of our study is to uncover the tendency of Omani consumer whether toward nationalism or/and world-mindedness based on two constructs model adopted from Rawwas, Rajendran and Wuehrer (1996) research paper on the influence of world-mindedness and nationalism on consumer evaluation of domestic and foreign products. A set of 17...