Executive Summary

Executive Summary

MGMT 465A

Presented by: Paul Aleo, James Haggerty, and John Reynolds

December 3, 2013

“Arrghh, I’m never going to get in shape” is a common thought that busy people have when they cannot make it to the gym or yoga studio after work. It’s time for a new service that makes exercising more convenient!

Traditional gyms and specialty fitness studios are not convenient or appealing for millions of people. Today, people are so busy they get easily overwhelmed traveling to fitness facilities throughout the week. Many people do not live near a facility and other people, such as stay-at-home parents, shift workers, or people who travel a lot, just cannot make it to a the gym. Beyond getting to the gym, fitness classes are not always scheduled at desired times, some people feel self-conscious exercising in the presence of others, and gym memberships can be unaffordable.

Online fitness classes allow people the ability to workout at any time and at any location as long as they have internet access. Time will be saved with the elimination of a commute to and from the gym and people who are self-conscious exercising around others can feel relaxed exercising at home. Online fitness classes are at least one third the cost of a gym membership and can still offer a social experience if desired.

A few companies already offer online fitness classes; however, they fail to provide an adequate sense of community. These companies also lack opportunities for members to interact with one another, which is highly valued by the majority of participants. Healthy Bodies Fitness and Nutrition will offer two forums on our website: a public forum for anyone to discuss fitness and nutrition in general; and a private ‘members only’ forum to discuss online fitness classes, programs, and questions related to technique. Members can also use an online chat with video-capabilities to socialize with others before or after class.

Healthy Bodies Fitness and...