Tata Motor

1.0 INTRODUCTION

Introducing a new model of automobile generally takes three to five years from inception to assembly. Ideas for new models are developed to respond to unmet public needs and preferences. Trying to predict what the public want to drive in five years is no small feat, yet automobile companies have successfully designed automobiles that fit public tastes. With the help of computer-aided design equipment, designers develop basic concept drawings that help them visualize the proposed vehicle's appearance. Based on this simulation, they then construct clay models that can be studied by styling experts familiar with what the public is likely to accept. Aerodynamic engineers also review the models, studying air-flow parameters and doing feasibility studies on crash tests. Only after all models have been reviewed and accepted are tool designers permitted to begin building the tools that will manufacture the component parts of the new model.

The automobile, for decades the quintessential American industrial product, did not have its origins in the United States. In 1860, Etienne Lenoir, a Belgian mechanic, introduced an internal combustion engine that proved useful as a source of stationary power. In 1878, Nicholas Otto, a German manufacturer, developed his four-stroke "explosion" engine. By 1885, one of his engineers, Gottlieb Daimler, was building the first of four experimental vehicles powered by a modified Otto internal combustion engine. Also in 1885, another German manufacturer, Carl Benz, introduced a three-wheeled, self-propelled vehicle. In 1887, the Benz became the first automobile offered for sale to the public. By 1895, automotive technology was dominated by the French, led by Emile Lavassor. Lavassor developed the basic mechanical arrangement of the car, placing the engine in the front of the chassis, with the crankshaft perpendicular to the axles.

In 1896, the Duryea Motor Wagon became the first production motor vehicle in the United...