Nokia

Strategy and Management Control

Strategy and Management Control

Professor

Leandro Pereira

Students

Ana Rita Santos, no. 37969

Joana Tavares, no. 37971

João Galrinho, no. 39728

Jorge Lucas Lopes, no.39736

Miguel Rêgo, no. 35318

Professor

Leandro Pereira

Students

Ana Rita Santos, no. 37969

Joana Tavares, no. 37971

João Galrinho, no. 39728

Jorge Lucas Lopes, no.39736

Miguel Rêgo, no. 35318

Production Restructuring and Market Strategy Development

Production Restructuring and Market Strategy Development

STRATEGIC BUSINESS PLAN

STRATEGIC BUSINESS PLAN

NOKIA

NOKIA

08

Fall

08

Fall

Executive Summary

The purpose of the report presented below is to construct and develop a Strategic Business Plan for Nokia - one of the most recognized companies operating within the telecommunications segment, but which has experienced a much more fragile situation in the past few years – within the smartphone industry.

In fact, Fredik Idestam originally founded Nokia as a paper manufacturer in 1865. After having established a ground wood pulp mill in South-Western Finland, in 1868, Idestam decided to construct a second mill on the banks of the Nokianvirta river, in order to have better resources for the generation of hydropower production. Years later, Idestam transformed the firm into a share company, thereby founding the Nokia Ab. In 1967, Nokia took its current form as Nokia Corporation as a result of the merge of Idestom’s Nokia Ab, Finnish Rubber Works, a manufacturer of rubber boots, tires and other rubber products, and Finnish Cable Works Ltd., a manufacturer of telephone and power cables. Consequently, the new Nokia Corporation had five businesses: rubble, cable, forestry, electronics and power generation. Nokia first entered the telecommunications equipment in 1960 and the deregulation of the European telecommunications industries since the late 1980s stimulated competition and boosted customer demand. In the early 1990s, Nokia made a...