Unit Iii

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Business Policy and Strategy |

Unit IV Case StudyProfessor: Ted LehneStudent #216575 |

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James Bell |

5/6/2014 |

SWOT Matrix for MDC

Strengths Weaknesses

1. Public Perception (perceived as a contributor to obesitym)

2. Product Innovation

3. Advertising (targets young children)

4. Customer Service

5. Market Saturation (more difficult to add new stores)

6. Labor Turnover

1. Strong Global Presence (located in over-

100 countries)

2. Strong Real Estate Portfolio

3. Brand Recognition

4. Revenue Growth 9% (Above Industry Average of 7.5%)

5. The Ronald McDonald House (Children Charity)

6. Systemization and Duplication (Consistency)

Opportunities SO Strategies WO Strategies

1. New Products & Services

2. Beverage Market

3. Growth of Franchise Restaurants

4. Demand for Organic Products

5. International Expansion

6. Conservation

1. Develop New Products & Services For Global Markets. (S1, O1)

2. Develop Green Packaging for all Stores. (S6, O6)

3. Integrate into new territories. (S1, S4, O5)

1. Advertise Organic Products to Older Demographic. (W3, O4, O6)

2. Spend more money on Research and Development to create new products and services. (W2, O1)

3. Create an organic menu. (W2, O1)

Threats ST Strategies WT Strategies

1. Research and Develop products that quell Growing Health Concerns. (W1, T2, T4)

2. Increase spending on Customer Service efforts to decrease legal challenges. (W4, T6)

1. Launch Marketing Campaign for Ronald McDonald House to increase Brand...