Environment Scan Paper

Environment Scan Paper

Audrey Williams

University of Phoenix

Strategic Management

498

Belinda Roberson

April 16, 2014

Environment Scan Paper

The concept of environmental scanning is very important for the short term and long-term success of any business. This assessment tool can be used and have been used for the future of business to help scan, monitor, evaluate, and tell their forecasts for their internal and external elements for their marketplace. For accurate assessment of an organization internal and external to be conducted, business managers should use the SWOTT analysis to develop behavior awareness (consumer behavior, competitor behavior, trend, etc.) of their environment.

For an organization to establish and sustain the success they have already achieved, the businesses have to show the importance of environmental scanning and competitive advantages that could arrive from using this assessment tool. I have conducted an environmental scan on Nike Inc., and A.O. Smith Water Products Company. I will show you how the environmental scans of Nike Inc. and A.O Water Products Company can create value and sustain their competitive advantage through their business strategy, examine the measurement guidelines of strategic effectiveness that both companies can verify,

A.O. Smith Water Products Company

A.O. Smith Water Products Company has definite themselves as one of the world’s famous manufacturers of residential and commercial water heating equipment and technology. They have engineered excellence and great customer service. By expanding their business operation A.O. Smith have been able to implement a vision that would allow their organization “to be the global leader offering innovative technology and energy-efficient solutions that provide comfort and convenience to life”.

A.O. Smith competitive advantage in their market environment has allowed them to create value and sustains their focusing on the following strategic initiatives:

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