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Category: Business and Industry
Date Submitted: 05/11/2014 09:40 AM
UNIVERSITI KUALA LUMPUR KAMPUS KOTA MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY
Name of Course Course Code Lecturer Semester / Year Date Assessment Weightage MANAGEMENT INFORMATION SYSTEM ICB 42003 SITI HARYANI SHAIKH ALI JANUARY 2014 2 MAY 2014 ASSIGNMENT – Case Study Report
1. CLO 1 Analyze the fundamental of business information systems concepts including trends, components, roles of information systems and competitive advantage concepts and applications. 2. CLO 3 - Apply the knowledge on how businesses use Internet and other information technologies to support their business processes, e-business and ecommerce initiatives, and business decision making.
INSTRUCTIONS: Task: Answer thoroughly the case study questions assigned to you. Please ignore the “Real World Activities” associated to the case study.
Submission requirements: NOT MORE than 5 pages, 1.5 spacing, justified. Due: 15 May (Wednesday) 2014 Submit through my pigeon hole at Level 8 NOT on my desk.
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List of case studies Topic 1 2
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The Global Innovation Revolution and IT’s Indispensable Role (pg 39) The new York Times and Boston Scientific: Two Different Ways of Innovating with Information Technology (pg 61) For Companies Both Big and Small: Running a Business on Smartphones (pg 93) Starbucks and Others: The Future of Public WiFi (pg 302) Nationwide Insurance: Unified Financial Reporting and “One Version of the Truth” (pg 319) Dow Corning and DirecTV: CRM Goes Mobile (pg 344) Cisco Systems, Black & Decker, and O’Reilley Auto Parts: Adapting Supply Chains to Tough Times (pg 365) Facebook and iPhone May Be the Future of ECommerce (pg 385) Entellium, Digg, Peerflix, Zappos and Jigsaw: Success For Second Movers in e-Commerce (pg419) KitchenAid and the Royal Bank of Canada: Do You Let Your Brand Go Online All by Itself (pg 421) Business Intelligence is Alive and Well in Hong Kong (pg425)
Student Name Naim bin Mohamad Nashuki Nurul Ashikin...