In-N-Out Feasibility Analysis in Hong Kong

University of La Verne

School of Business & Global Studies

BUS 581 Managing in a Global Economy

Mini Fall 2013

In-N-Out Feasibility Analysis in Hong Kong

Instructor: Greig S. Locker, PhD

Shenghui Feng 11480921

Chen Gong 11035144

Man Dong 11529530

Jia Ge 11068618

Contents

1. Introduction ………………………………………………………..………..3

2. In and Out History…………………………………………….……………..3

3. Motivations for Expanding into Foreign Markets …………………………. 6

4. Analysis of Three International Market …………………………………….9

5. Justification of Hong Kong market………………………………………….15

6. Overview of Brazil's Demographics and Region of Interest….………….…14

7. Analysis and Management…………………………………….…………….16

8. Hofstede’s model of cultural dimensions …………….…………….……...29

9. Analysis of Hofstede’s five dimensions of Brazil ……….………………...23

10. Marketing Practice of In and Out .……………………..……….………….35

11. Market Opportunities in Hong Kong (SWOT analysis) ……………....…..37

12. Hiring, Training, Retention, Advancement Strategies…….……………..…39

13. Financial Analysis.………………………………….………………………42

14. Organizational Structure ………………………………………………....46

15. Conclusion ……………………………….………………………………..48

16. Reference ………………………………………………………………….49

Introduction

In-N-Out is a famous southwestern family owned burger shop that mainly set its branches in Arizona, Nevada and especially California. In 1948 In and Out has been established in Baldwin Park, California. For more than sixty years In and Out keeps its founder’s idea of making fresh, highest quality foods customers can buy and provide them with friendly service in a sparkling clean environment. In this paper we will focus on how to transform its American style model to an Asian one and how to expand In and Out oversea market in Hong Kong.

In and Out History

In-N-Out Burger is a typical American fast food company located in west United States. In 1948 Harry Snyder and Esther, his wife,...