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Revised: 1.3.14 !UNIVERSITY!OF!LA!VERNE!! (LA!VERNE!CAMPUS)! COLLEGE!OF!BUSINESS!&!PUBLIC!MANAGEMENT! ! NOTE:!This!course!may!be!modified,!verbally!or!in!writing,!at!any!time!during!the!term!at!the! discretion!of!the!instructor!or!the!department.! & BUS&560&–Marketing&Seminar& & Tuesday,&12.35&pm&or&6:00&pm& & Winter&Term&2014&(1/6&to&3/16)& & Business&Marketing&or&500F&equivalent& Accounting&Information&for&Decision&Making&or&Bus&503&equivalent&

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& & COURSE!ID:! & CLASS!TIME:! & TERM:! & PREPREQUISITE:! & INSTRUCTOR:!

Jeanny Liu, Ph.D. Office CBPM – 126 Office Secretary Office/Voice Mail E-Mail Office Hours 909 – 448 -4962 909 – 448 -4058

Jeanny.liu@laverne.edu

See Updated Information on Blackboard

! ! REQUIRED!TEXTBOOKS!&!COURSE!MATERIAL:! & (1) Peter,&J.&Paul&and&Donnelly,&Jr.&James,&Preface&to&Marketing&Management,&(13th&Edition),& McGraw%Hill,&2012,&ISBN%13&978%0%07%802884%7.& & (2) Case&Studies.&A&number&of&case&studies&and&related&readings&will&be&required&for&this&course.& Case&studies&can&be&purchased&and&downloaded&separately&from&Harvard&Business&Online.& https://hbr.org,&!& & (3) Other&classroom&material&includes,&post%it¬es,&tapes,&glue&stick,&color&markers,&magazines,& scissors,&sticky&presentation&flip&chart,&camera,&video&camera,&etc.,&& & (4) This&course&requires&an&extensive&use&of&our&library&portal&to&conduct&research&and&require& students&to&conduct&field&research.&Students&are&required&to&use&credible&sources&or&citations& from&peer%reviewed&journals&and&major&business&periodicals&(Economist,&Business&Week,& Fortune,&and&Forbes,&Wall&Street&Journal,&etc.).& 1 | P a g e % & Bus&560&Syllabus&(Liu)

Revised: 1.3.14 COURSE!DESCRIPTION:! & Knowledge&of&basic&marketing&principles&is&expanded&by&detailed&investigation&of&the&various&topics&of& the&marketing&discipline&and&use&this&knowledge&to&identify,&analyze,&solve&and&report&in&a&simulated&...