Coca Cola

Week 6

2nd Assessment

SPSS 2nd Assessment

Analyses on Data

Name ________________

Student Number ________________

Download the SPSS file “2nd assessment.sav” from Blackboard:

A researcher is helping the APPLE company to find their potential customers for IPhone5. He is interested to know (1) whether there is a difference between German and Dutch customers concerning their satisfaction with APPLE products, and (2) whether Dutch tend to pay more for IPhone5 than German customers do.

Now, you are the researcher and please (1) run SPSS analysis, and (2) write down the results of your research.

* You can use charts, graphs, and tables to illustrate your data, but only when it is necessary to use them.

Independent Samples Test |

| Levene's Test for Equality of Variances | t-test for Equality of Means |

| F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | Std. Error Difference | 95% Confidence Interval of the Difference |

| | | | | | | | Lower | Upper |

Nationality of the customers | Equal variances assumed | 48,642 | ,000 | -3,640 | 198 | ,000 | -,214 | ,059 | -,330 | -,098 |

| Equal variances not assumed | | | -3,408 | 130,697 | ,001 | -,214 | ,063 | -,338 | -,090 |

1 Null Hypothese: Es gibt einen Unterschied zwischen deutschen und niederländern bezüglich der Kundenzufriedenheit über Apple produkte

Alternativ Hypothese: Es gibt keinen Unterschied

Null Hypothese trifft zu.

2 Null Hypothese: Niederländer würden mehr für ein Iphone 5 bezahlen

Alternative: nicht mehr

Alternativ hypothese trifft zu

Independent Samples Test |

| Levene's Test for Equality of Variances | t-test for Equality of Means |

| F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | Std. Error Difference | 95% Confidence Interval of the Difference |

| | | | | | | | Lower | Upper |

How much would you pay for iphone 5? | Equal variances assumed | 1,478 |...