Future Plan Mobile Casing

Future Plan

Introduction

This plan assumes after five years of operation, the company would have capitalize on its competitive advantages mentioned in the business plan and positioned itself as a forerunner in mobile accessories with multiple retail presence on the island. The company is expected to have successfully acquired a partnership or licensing agreement with a technology provider to introduce its nano coating services and is a leading company in 3D case printing . This report will identify the new stage of industry life cycle the business is operating in and take an in depth look at its competitive position through Michael Porter's five forces model. Using the Ansoff Matrix the report will analyze various strategies and plans for the company moving forward and propose a strategy that is most effective for the company. An updated marketing mix would also be discussed, ensuring that the company's marketing efforts properly promotes its products and services to its target audience

The Market Scope

The expected early adoption and maturity of both 3D printing and Nano coating technologies would have distanced the business from the competition and reinvestment of profits generated by these two technologies would fund expansions in the company's product offerings and retail presence.

The figure below depicts the life cycle of industries, the business would have operated within the growth period in the last five years but it is expected that the market would have experienced a shake out phrase where smaller competitiors are acquired or exited the market. The business expects to be operating in a matured industry by now as barriers of entry would have risen significantly with the integration of 3D printing and Nano coating technology services into the market. At this stage ,market share and cash flow would be primary concerns for the company.

The Competitive Scope

Threat of New Competition

Porter (1980) suggests that profitable...