Branding

BRAND MANAGEMENT

1.a. can you think of yourself as a brand?

Think of Yourself as a Brand

"It's not someone else's job to figure out what you need to do," Lindsey Pollak, Author of Getting From College to Career, said. "You have to figure out where you belong based on your skills and then sell yourself in that way." 

 "Know when you're the boss and when you're not the boss — sometimes you have to learn that by making mistakes," Jimmy Lepore Hagan, Director of Digital Media for Nanette Lepore, noted. "Also, follow the person you're interviewing with — whether it's for an internship or position."

 "Even though you might be applying for a fashion job, you can't forget professionalism when you're dressing for your interview," Tracey Lomrantz Lester, Women's Editorial Director of Gilt, added.

 "Think of yourself as a brand," Jessica Bennett, Contributing Editor of LeanIn.org, said. "Also, don't oversell yourself on skills you don't have." 

 "Make sure your skill set matches at least 80 percent of the requirements," Diana Blancone, Manager of Talent Acquisitions at The Jones Group. "Then, make sure you're prepared for the interview. Do your research, Google the company you're applying for, and find out the major details are about them. Also, do research on the person interviewing you — this not only helps put you at ease when meeting them, you can actually come up with talking points."

 what do you do to brand yourself ?

You may never have considered going into marketing before, but I hate to break it to you: you're there already. When it comes to your own life, you are marketing your personal brand every single day, whether you realize it or not.

Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get...