Submitted by: Submitted by kjl9699
Views: 406
Words: 852
Pages: 4
Category: Business and Industry
Date Submitted: 10/15/2010 07:50 PM
Lisa and Ruben have opened up a nightclub called Club IT, both Lisa and Ruben are both newly out of college and are ready to make a difference in their professional lives. Club IT has just gotten the interior remodeled and can seat up to 200. Club IT’s motto is as follows: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Club IT, 2010).
One of the three of the problems seen at Club IT is the lack of information that the decisions on what kind of music the club should play. The lack of a website or a social page only impairs the club and does not let the club take advantage of the information highway. Businesses that advertise on the web will produce more revenue, according to www.nmoa.org (2010) “Online marketers today are employing many sophisticated performance measures including, but not limited to, search-engine click-stream data, in-direct response/view-through, offline sales impact, and rich media interactions. Performance-based advertising, including search marketing and affiliate marketing, has skyrocketed in popularity, with search accounting for 40% of the online ad market according to the IAB. Today’s widely adopted rich media formats, which includes streaming video, yield much deeper reporting thanks to useful branding metrics such as ad interaction time and video plays and pauses” (On-line advertising statistics--Direct Marketing, Mail Order, E-commerce News, 2010).
By creating a social page on a social network such as Facebook, free advertising as well as word of mouth will only help the club. “Friends” of the Club will be able to post what they liked about the club and what they are looking to see at the club on future visits. By using the customer
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relationship management, where customers are the core of a business’s success, it will...