Case Study Apple Inc 2010

Running head: CASE STUDY: APPLE INC. 2010

Case Study: Apple Inc. 2010 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? Apple uses a unique strategy that differentiates it from its competitors. Not only do they develop new products they also are continuously improving on existing products. They have three basic product lines in which they stay focused: phones, computers and personal media players. The pieces fit together well as they synthesize the digital electronics products with the computer products. Apple is also very wise in its strategy as it has created its own operating systems and software thus creating a strong strategy that continues to evolve into new and improved products. Apple’s strategy has clearly evolved over the past few decades. They have better technology that has led them from computers only to phones. Much of their strategy is concentrated on the combination of digital electronics and computers to stay ahead of the desires of its consumer base. With the iphone, ipad, ipod added to its already stellar computer is evidence of its strategy evolving. 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key Elements of Apple’s Strategy in Personal Computers

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Appearance and Style – Apple has created a special look and feel to its computers that have become fashionable.

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Unique Operating Systems – the Apple computers have proprietary technology and software that set them apart from their competitors.

Case Study: Apple Inc. 2010  Product Offering – Apple offers a small line of personal computers that allow them to keep a tight focus on the key elements of these computers. These elements allow Apple to remain strong and competitive. Consumers have come to love the appearance, the unique software and the consistency...