Submitted by: Submitted by namantuteja
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Category: Business and Industry
Date Submitted: 05/29/2014 06:47 AM
Paper on Business Strategy for BT
STRATEGIC
MANAGEMENT
FUNDAMENTALS
Prof.
Dr.
Matthias
Brauer
This
document
features
British
Telecommunication’s
(BT
PLC)
business
model,
external
&
internal
analysis,
strategic
priorities
and
challenges
for
the
future
with
possible
recommendations.
G a u r a v
N a m a n
T u t e j a
M a n n h e i m
B u s i n e s s
S c h o o l
F u l l
T i m e
M B A
( B a t c h -‐ 2 0 1 4 )
0 1
J a n u a r y
2 0 1 4
Table of Contents
-‐
1. 2. 3. 3.1 3.2 3.3 3.4 4. 4.1 4.2 4.3 4.4 5. 5.1 5.2 EXECUTIVE SUMMARY ............................................................................................... 4 BRITISH TELECOM – INTRODUCTION ................................................................... 5 EXTERNAL ANALYSIS ................................................................................................. 6 GENERAL ENVIRONMENT ....................................................................................... 6 DRIVING FORCES ....................................................................................................... 9 FIVE FORCES ANALYSIS ........................................................................................ 10 KEY SUCCESS FACTORS ......................................................................................... 13 INTERNAL ANALYSIS ................................................................................................ 14 STATEMENT OF PURPOSE ..................................................................................... 14 BUSINESS MODEL ..................................................................................................... 15 CAPABILTIES &...