Human Resources

Assignment 1

Students are require to develop a hotel / resort business plan. Kindly refer to the guideline given.

1. BUSINESS DESCRIPTION

* Name of business

* General business description

* Business mission and objectives

* Product and service profile

* Uniqueness of the business

* Industry profile

2. PRODUCT DESCRIPTION

* Type of product and services

* Product/service range

* Product and service uniqueness

* Specific technological & skills requirements

* Product /service development potential

3. SELECTION OF LOCATION

* Feasibility analysis

* Accessibility of site

* Infrastructure availability and quality

* Parking facilities

* Area population density

BUSINESS PLAN OUTLINE

1. BUSINESS DESCRIPTION

1.0 Name of Business

Name should project image, indicate concept, theme and service level provided, reflect type of business; easy to remember

Company Address:

Proposed location address

Owner/owners Name and brief profile:

Owner and operator – brief resume including background and experience related to the business

1.1 General Business Description

Overview of the Business:

Type, size, operating hours, concept and décor, type of customers, average price

range

Ownership Structure:

Sole proprietor, partnership – reasons

* Owners Equity:

Amount of self-Investment, partners’ contribution

* External Financing:

Amount derived from external sources such as bank loans, insurance companies, and govt. incentive scheme

1.2 Business Mission and Objectives

Mission:

The mission reflects the essential purpose of the organization, concerning particularly why it is in existence, the nature of the business (es) it is in, and the customers it seeks to serve and satisfy.

Identification of potential internal and external customer groups - how the business aims to serve the various customer groups. Identification of product/service...