Strategic Hrm

Introduction

As defined by Johnson et al (2005), business strategy “…… is the direction and scope of an organization over the longer term, which achieves advantages in a changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations”

Introduction …..

The word strategy is derived from the Greek “strategus”, a general

Strategy was originally a broad, vaguely defined description of the art used by a commander – in – chief when conducting a military campaign and projecting and directing large movements against an enemy

Introduction …..

Strategy is the ultimate responsibility of the head of the organization

Is an art

Is concerned with projecting and directing large movements

Development of the Concept of Strategy

Peter Drucker (1955) stated that strategy is “The important decisions, the decisions that really matter, are strategic

Chandler (1962) defined strategy as “The determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals

Concept of Strategy ……

Ansoff (1965) explained that strategy is about “Deciding what sort of business the firm is in and what kinds of business it will seek to enter”.

Strategy Defined

Thomson and Strickland (1996) defined strategy as “ The pattern of actions managers employ to achieve organizational objectives”

Strategy has 2 fundamental meanings:

First, it is forward looking; It is about deciding where you want to go and how you mean to get there

It is concerned with both ends and means

Strategy Defined ….

Strategy is the declaration of intent: “This is what we want to do and this is how we intend to do it.”

Strategies define longer-term goals but they also cover how those goals will be attained (Strategic planning)

They guide purposeful action to deliver the required results

Strategy Defined …..

Quinn (1980) defined strategy as...