India Oral Care Industry Outlook to 2018 - Driven by Premiumization of Toothpaste and Mouthwashes

India Oral Care Industry Outlook to 2018 - Driven by Premiumization of Toothpaste and Mouthwashes

The industry research publication titled ‘India Oral Care Industry Outlook to 2018 – Driven by Premiumization of Toothpaste and Mouthwashes’ presents a comprehensive analysis of market size by value of oral care products in India. The report entails the market share analysis and company profiles of major players in the toothpaste, toothbrush, mouthwash and other oral care products market. The future analysis and segmentation of oral care products (toothpaste, toothpowder, toothbrush, mouthwash, dental floss and oral care chewing gum) have also been discussed. Indian oral care industry, over the last few years, has been one of the fast growing FMCG sectors. The oral care industry is segmented into five categories which include toothpaste, toothbrush, toothpowder, mouthwashes; others oral care products such as dental flosses and oral care chewing gum. The overall market for Indian oral care products has grown at CAGR of 14.4% during FY’2008-FY’2013. The growth in the industry is driven by rising disposable income, change in consumer lifestyle, entry of international players in the market and introduction of new product categories in toothpaste, toothbrush and mouthwashes. On the account of these factors, the oral care industry witnessed revenue worth INR ~ million in FY’2013, which increased from INR ~ million in FY’2008. The oral care industry in India has been largely dominated by the toothpaste segment, which contributed around ~% share in the overall revenue of the industry in FY’2013. Toothbrush is the second largest oral care products segment in the industry after toothpaste and majorly including products such as manual and electric toothbrushes. The share of toothbrushes in the total oral care market reported ~% in FY’2013. The toothbrush market in the country has grown at a CAGR of ~% during the period...