Communication for Business

DISCUSS HOW GOOD COMMUNICATION IS GOOD FOR BUSINESS

INTRODUCTON

Communication is simply a method of sending a message from one person or group of persons to another. It is of vital importance to a business because it involves all the persons and organizations connected with the business - employees, customers, shareholders, suppliers, creditors, debtors - and a whole range of people outside - journalists, television reporters, tax authorities, local government and national government officials, the European Union and, indeed, any person or organization throughout the world with which the business has any contact.

Effective communication is important in personal and professional settings. Being able to communicate effectively saves time by preventing the need for multiple conversations. An effective communicator is more likely to get attention from his listener, because the listener knows the communicated information will be concise and beneficial to them.

Good communication is essential to building a cohesive and effective team. Good communication skills are essential to managing the performance of your team members, and if you know how to communicate well to large groups you can minimize the risk of industrial problems developing in your workplace.

Communication skills can be particularly important during times of higher workplace stress, for example during downsizing, where good communication is an essential part of change management.

You also need to communicate well to build and maintain effective relationships with your suppliers and clients. Communication skills are crucial to dealing with customer complaints effectively and limiting any negative word-of-mouth about your business.

Consultation is not only a good way to get ideas on business strategy, it is also a way of making sure that when you do decide on policies, and everyone feels like they have been involved. Your team will be able to implement policies more effectively if they have been...