Coca Cola

國立高雄應用科技大學

行銷通路管理

報告

可口可樂公司

Coca- Cola Company

3月, 2014

Coca-Cola Company

Coca Cola has managed their company’s marketing and sales strategy within channels. Have you ever considered the significance of the Coke vending machine to the success and profitability of the Coca Cola Company? This channel is direct to consumer and vending machines often have little to no competition and no trade or price promotions. Develop solutions for groups of customers and deploy your benefit throughout the channel as compared to forcing a broad solution onto multiple customer types. For many food companies, the answer to this single question can point to sizeable new profits and opportunities for growth via adding new sales channels and opening new markets with profits and SPEED!

The Coke Company operates three primary delivery systems for its business channels: • Bulk delivery for the channels of large Supermarkets, Mass Merchandisers and Club stores; • For smaller channels Coke does advanced sale delivery for convenience stores, drug stores, small supermarkets and on-premise fountain accounts. • Full service delivery for its full service vending customers. Key Channel Listing

* Supermarkets

* Convenience Stores

* Fast Food

* Petroleum Retailers

* Chain Drug Stores

* Hotels/Motels/Resorts

* Mass Merchandisers

* Vending Machines

HISTORY

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in 1892. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an...