Hedonic and Utilitarian Products

Anthony Williams

Hedonistic and Utilitarian lifestyles

I’ve decided to go with the Dragon Speech Recognition software designed by nuance, which serves a utilitarian need, and Silver Sea’s cruise vacation packages that take you to any one of fourteen destinations around the world, as fulfilling a hedonic need. The dragon speech recognition software is designed for businesses and consumers, who want to save time on the preparation of documents that, are typed using word applications. The software allows you to bypass the tedious nature of using the computer keyboard, by replacing that feature with voice recognition software. Silver Sea’s cruise vacation packages, allows consumers to experience other cultures, while visiting the ruins of ancient civilization. The cruise packages fill the need for excitement and the emotional responses accompanied by wanting to visit places that you only have second hand knowledge on.

The dragon speech recognition software website grabs your attention by stating they make intelligent systems for people making life a little easier. This speaks to the desire to link some practical or functional benefit associated with the product. When you scroll down the time saving features of the software are written to the effects of “transform your ideas into text at the speed of the thought”, which satisfy the rational needs of consumers who find typing a chore. The website not only offers consumers and businesses the opportunity to save time on written reports, the software also has applications for controlling your smart phone with speech recognition.

The Sliver Sea’s website does an excellent job on the sensory experience associated with their product. The first things you come across when you visit the Silver Sea website are calming pictures of the landscape to some of their destination spots. I was never interested in taking a cruise to places like Africa or the Middle East, but after seeing the majestic beauty of watching a herd of...